Help centre
How MarketLens works
Short guides to each part of the workspace. Everything here describes what MarketLens actually does — research read from live websites, kept as evidence.
The MarketLens workflow
- 1
Analyze. Give MarketLens a product URL or just a product name.
- 2
Discover. MarketLens works out the market and finds the products that genuinely compete.
- 3
Research. Real pages are fetched — homepage, pricing, features, docs — and stored as evidence.
- 4
Understand. Read positioning, strengths, gaps, opportunities and threats.
- 5
Explore. Compare products side by side and widen out to the whole market.
- 6
Ask AI. Interrogate the research and challenge any conclusion you doubt.
- 7
Track. Watch the competitors that matter and get told when something moves.
- 8
Act. Turn findings into recommendations, insights and recorded decisions.
Getting started
MarketLens turns competitor research into product strategy. You give it one product; it researches the product and its competitors from their own websites, keeps the evidence, and turns it into positioning, strengths, gaps, opportunities, threats and recommended actions.
You don't need to know your competitors beforehand — finding them is part of the job.
Analyze a product
On the dashboard, paste a product or company URL and press Analyze. Use a URL when you know the exact product website or product page.
Analysis depth changes how much is actually read: snapshot reads the essentials, standard covers the main pages, deep goes wider across each site. It changes real research breadth, not a waiting time.
Product name search
If you only know what a product is called, switch to the Product name tab and type it — for example Notion, Figma or Salesforce.
MarketLens shows you what it found before researching anything: company, category, website and how confident it is. If several products share the name, you pick the right one. Nothing is analysed until you confirm.
Competitor discovery
Competitors are suggested from what the product's own site says about its category, buyers and use cases — relevance, not fame.
On the review screen you can accept, remove, add a competitor by URL, or change how many to discover (3 to 10). Each candidate shows why it was suggested and how confident we are. Nothing is researched until you confirm the set.
How strongly a product competes with yours, based on overlap in market, customer, use case and capabilities.
Understanding evidence
The source material — a page we fetched, with the quote taken from it — behind a MarketLens finding.
Findings link back to the evidence, and evidence links back to the page it came from: finding → evidence → source. If a statement has no evidence behind it, MarketLens says so instead of implying support.
Reading a competitive analysis
A fact is directly supported by a source. An inference is our interpretation of the evidence. Unknown means there isn't enough evidence to say.
Company claims are also separated from observed facts: what a vendor says about itself is not the same as verified capability.
How strongly the evidence we could read supports this particular conclusion.
Positioning and comparison
How each product presents itself relative to the others, on dimensions that matter in this category.
The comparison matrix only fills a cell when there's public evidence for it — otherwise it says there isn't enough evidence rather than inventing a value.
Using the AI analyst
The AI analyst answers using the research and evidence in this workspace, for the version you're looking at. Ask things like "What is the biggest competitive gap?" or "Why did you identify this competitor?".
Conversations are saved with the analysis, can be renamed or deleted, and you can rate an answer or flag it as incorrect, outdated or missing evidence.
Exploring markets
Markets go wider than one product: describe a market such as "AI coding assistants" and MarketLens finds and verifies the products that define it, then lets you open any of them as a full analysis.
Tracking competitors
MarketLens re-reads a tracked competitor's pages on a schedule and records only genuine differences.
Open a competitor, switch tracking on, choose how often it's checked and which topics to watch — pricing, features, launches, positioning, funding and more. You can pause it or check for changes right away.
Understanding changes
A check re-reads a tracked competitor's pages and records something only when it genuinely differs from what was read before. Each change keeps its date, significance, why it matters and the source link.
The bell in the top bar shows new alerts; the Changes page filters by competitor, area and significance.
Analysis versions
Each new run creates a new version, keeping the previous evidence and conclusions intact.
Compare any two versions to see what moved in competitors, pricing, features, positioning and recommendations.
Export and share
Any analysis can be exported as PDF, CSV, XLSX or JSON — the whole analysis, the matrix, the evidence or a single version.
Share links are read-only, contain no credentials, and can be revoked at any time. Your private product notes are never included in a shared report.
Glossary
- Competitive relevance
- How strongly a product competes with yours, based on overlap in market, customer, use case and capabilities.
- Why it matters: It stops famous-but-irrelevant names crowding out the competitors you actually lose deals to.
- Confidence
- How strongly the evidence we could read supports this particular conclusion.
- Why it matters: Low confidence means treat it as a lead to verify, not a fact to act on.
- Evidence
- The source material — a page we fetched, with the quote taken from it — behind a MarketLens finding.
- Why it matters: Every conclusion should be traceable back to something real. Click through to read the source yourself.
- Research freshness
- When this information was last verified against the live website.
- Why it matters: Competitive facts go stale. Older research may describe a product that has since changed.
- Positioning
- How each product presents itself relative to the others, on dimensions that matter in this category.
- Why it matters: It shows where you're crowded, where you're distinct, and where nobody is standing.
- Fact, inference, unknown
- A fact is directly supported by a source. An inference is our interpretation of the evidence. Unknown means there isn't enough evidence to say.
- Why it matters: Assumptions dressed up as facts are how competitive strategy goes wrong.
- Analysis versions
- Each new run creates a new version, keeping the previous evidence and conclusions intact.
- Why it matters: You can see how the landscape moved instead of losing what you knew last quarter.
- Competitor tracking
- MarketLens re-reads a tracked competitor's pages on a schedule and records only genuine differences.
- Why it matters: You stop manually re-checking competitors and still hear about pricing, features and launches.